Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More
The fitness industry is ultra-competitive. It can be difficult to stand out in such a saturated market, and attracting and retaining members can be a … More
Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More
Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness … More
Consistent, strategic marketing can elevate your gym business to new heights. But where do you start? With this ultimate guide to marketing for gym … More
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