Dru Hill

In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, would achieve unicorn status with a billion dollar valuation. Gymshark’s success … More

What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that … More

One of the biggest challenges - and biggest opportunities - for a gym business is to simply get potential members to visit your premises. Once the prospective member is on site, they can familiarize themselves with your gym, meet your friendly staff, … More

Partnership marketing is a strategy that sees your gym or fitness studio collaborating with complementary businesses, influencers or technology providers. In the process you gain access to the partner’s customers or followers, and they gain … More

It’s hard to understate the value of marketing in the ultra-competitive fitness industry. But to be truly effective, your marketing can’t be one-size-fits-all: you need to change your content and messaging to speak to specific target … More

When you craft the marketing materials for your gym or fitness business, who exactly are you writing those emails and making those social media posts for? Your current and potential customers, sure, but what exactly do these people look like? How old … More

Establishing a new fitness business is no mean feat. Finding a space, investing in equipment, hiring workers, setting up systems and processes; there’s a lot to plan for and do, and each of these early decisions can have a big impact on the … More

The best gym ads are eye-catching and memorable. They resonate with potential members and compel the audience to act. But what exactly do the best gym ads look like? In this guide we’ll find that out, by taking a look at nine successful gym ad … More

The most successful modern fitness businesses are powered by smart gym management software. The right solution can streamline your operations, improve the member experience, and ultimately make you more money. But which solution is the right tool for … More

The main avenue to fitness business growth is via gym membership sales. Memberships form the primary revenue stream for most gyms and fitness studios. As such, you should develop a structured, strategic approach to selling more gym memberships, to … More

You’ve come up with a gym promo idea: a free trial, a fitness challenge, a limited time discount. It feels like you’ve done the hard part. But the success of any gym promotion will depend on who hears about it. You need to tell the world. … More

Fitness is a very good business to be in. The size of the global health and fitness club market is expected to rise from $112.17 billion in 2023 to $202.78 billion in 2030, at an incredible compound annual growth rate (CAGR) of 8.83%. But … More

Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But nowhere is competition more intense than on the … More

At GymMaster we aim to help gyms and fitness businesses succeed in one of the world’s most competitive industries. Our simple yet ultra-capable gym management software gives you all the tools you need to get ahead. But success isn’t just about having … More

Gyms enjoy a range of potential advertising advantages. They’re aspirational businesses that sell a dream, almost anyone could be a potential customer, and the opportunities for eye-catching content are plentiful. But advertising your gym … More

The fitness industry is incredibly competitive. In order to attract new customers, gyms need to find ways to stand out from the crowd and catch the eyes of potential members. Gym marketing is evolving. Tactics that worked in the past are no longer as … More

When a business diversifies its revenue streams, it becomes less reliant on a single source of cash flow. This makes the business more resilient: better able to handle new competitors, economic shocks, and all manner of other hurdles it might face. … More

Gym advertising works best when it’s local, specific and measured. The ideas below are all things a small team can run, and each one includes how to tell whether it’s working. Start with the first one, because without it you can’t … More

How Much Do Gym Owners Make? Gym ownership can pay anything from a modest wage to a genuinely good living, and the gap between the two usually has less to do with the gym than with the person running it. Two clubs of the same size on the same street … More

Getting more people through the door of your gym is the whole game, and it rarely comes down to one big marketing swing. It comes down to having enough small things running at once that a steady trickle of inquiries never dries up. That’s what … More

The fitness industry has changed a lot in recent years. Take gym booking tools, for example. Not so long ago a member app was a nice-to-have: a fun bonus feature that members didn’t necessarily demand, but were pleasantly surprised to get. … More