It’s not unusual to see gym owners focus their attention on the gym floor and consider the idea of running other classes, like yoga sessions, too much work.
While weights might be their area of expertise, this kind of short-sightedness can actually be a big detriment to a business from an industry that thrives with variety.
Having several class options can be a big selling point for potential members.
In this article, we will discuss in greater detail how adding yoga to your class list can offer your facility a variety of other benefits for gym owners and members alike.
5 Reasons You Should Run Yoga Classes at Your Gym
Deciding to run yoga classes can offer both your business and members a number of benefits, including increasing revenue, building a stronger community, and helping your members build a better habit of strengthening their bodies.
1. Generates Additional Income
Whether it’s through attracting new members or increasing the perceived value of your membership, deciding to run yoga classes can obviously impact your revenue.
Yoga is often one of the most requested classes since it provides benefits to the body that are different from strength training, and often, these benefits are complementary to lifting weights.
Many gym members look for a facility that offers yoga to pepper the classes into their workout schedule without needing to invest in an alternate membership at a yoga studio.
For this reason, adding yoga to your class list will help you appeal to a completely different market. It can also make membership at your studio seem significantly more valuable, allowing you to attract more members and even rock a membership price increase.
2. Helps Members Build Habits and Accountability
Classes are a popular option for people looking for a segue into working out since there is clear instruction and the added challenge of working out with others.
Inviting friends to a group fitness class is also easy, and having a friend practicing beside them can help make newcomers feel more comfortable. Having a friend to work out with can—for some people—also be the difference between showing up and hanging out at home instead.
Since a lack of motivation is one of the biggest reasons people cancel their memberships, figuring out new ways to keep people committed to their fitness goals is a great help to you and your members.
3. Strengthens and Balances the Body
Yoga is a practice that many high-level athletes use to keep their bodies strong and their muscles loose. Muscle tightness can result in imbalances, leading to issues with joints and generally painful movements.
Many strength training-focused athletes struggle with flexibility, and many aspects of their workouts suffer because of it. Proper training form is nearly impossible without uninhibited movement, and unaddressed muscle imbalances can lead to big problems in the future.
A big focus of most yoga modalities is stretching, designed to lengthen the muscles, making it a go-to for anyone wanting to prevent muscle tightness.
Offering yoga classes at your facility can be a conduit for anyone wanting to glean some of the benefits of practicing yoga and can help your members stay strong and healthy over the long term.
4. Trains More Members at Once
Compared to personal training, which is generally for a single person, running group fitness classes allows your trainers to provide personalized instruction to a considerably larger group of members at once.
Not only is this the best bang for your buck, but it also means that you can have significantly more members in your facility at once without it feeling crowded.
5. Builds a Stronger Gym Community
Building a strong gym community is an often underrated method for owners to increase member retention and improve their members’ overall gym experience. But many owners choose not to focus their efforts on this aspect of their business.
Fitness classes are often a better option for connecting with other members when compared to the gym floor. Seeing the same faces at the same time every week makes it easier to feel connected to the people you’re working out with.
They’re also in a closed space sharing an experience together, which gives them the opportunity to chat with each other before and after class, making it easier to spark up a conversation.
Anyone wanting to nurture a stronger sense of community within the four walls of their facility can start by offering more group classes.
Bottom Line
There are countless benefits to including yoga as a class option for your gym.
If the hassle of trying to run yoga classes—including dealing with bookings and member sign-ups—has been putting you off, getting an all-in-one gym management software can help.
Click here for more information about a gym management system that is helping to manage millions of memberships worldwide.
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