https://www.gymmaster.com/tags/brand-community/ Recent content in Brand & Community on GymMaster Gym Management Software Hugo -- gohugo.io en-US Tue, 15 Jul 2014 00:34:49 +0000 https://www.gymmaster.com/blog/are-my-health-club-members-getting-older/ Tue, 15 Jul 2014 00:34:49 +0000 https://www.gymmaster.com/blog/are-my-health-club-members-getting-older/ There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age demographic in gyms varies greatly. Some gyms have strong younger following, especially close to universities and colleges, as well as group fitness orientated facilities, which tend to pull in younger members.