https://www.gymmaster.com/tags/brand--community/ Recent content in Brand & Community on GymMaster Gym Management Software Hugo -- gohugo.io en-US Thu, 06 Nov 2025 21:14:20 +0000 https://www.gymmaster.com/blog/gymshark-guerrilla-marketing-for-gyms/ Thu, 06 Nov 2025 21:14:20 +0000 https://www.gymmaster.com/blog/gymshark-guerrilla-marketing-for-gyms/ In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, would achieve unicorn status with a billion dollar valuation. Gymshark’s success has been built on doing things differently. And by ignoring the status quo, the brand has managed to take a shark-sized bite out of the athleisure market long dominated by brands like Nike and Adidas. https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ Thu, 11 Sep 2025 01:55:53 +0000 https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you have an active presence on the most important platforms. The most important social media app for gyms? With its unapologetic focus on visuals, it’s hard to go past Instagram. The simple act of posting photos and videos of workouts to Instagram can organically grow your follower numbers and levels of engagement. https://www.gymmaster.com/blog/social-media-for-gyms/ Sun, 20 Jul 2025 21:55:43 +0000 https://www.gymmaster.com/blog/social-media-for-gyms/ Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But nowhere is competition more intense than on the internet. Here a local gym is challenged to compete with the rest of the world for relevant eyeballs. Standing out can be a difficult task, but smart social media strategies for gym owners can be an effective way to do it. https://www.gymmaster.com/blog/viral-social-media-post-ideas-for-gyms/ Fri, 06 Dec 2024 19:42:30 +0000 https://www.gymmaster.com/blog/viral-social-media-post-ideas-for-gyms/ Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym social media post ideas will help you connect with current members, attract new ones, and showcase your awesome fitness center. 1. Motivational Content Share inspiring quotes from fitness icons Post before-and-after transformation photos Highlight member success stories and fitness journeys Create “Monday Motivation” posts to kick-start the week Share staff and trainer fitness accomplishments 2. https://www.gymmaster.com/blog/how-to-build-a-powerful-gym-reputation/ Wed, 28 Sep 2022 00:23:51 +0000 https://www.gymmaster.com/blog/how-to-build-a-powerful-gym-reputation/ It’s important as a gym owner to place a high priority on building a strong gym reputation, strong word of mouth can slash your requirements for advertising and high satisfaction can help you get more members, keep them longer and increase per-member earnings. Brand reputation can feel intangible and allusive, and in a way it is. Since your reputation is built upon the perception of your customers it’s hard to peg down impactful ways to improve it. https://www.gymmaster.com/blog/what-makes-a-good-gym-management-system/ Tue, 27 Sep 2022 00:20:04 +0000 https://www.gymmaster.com/blog/what-makes-a-good-gym-management-system/ Looking for the perfect gym management system for your gym is no easy feat. With all the different software available today, it gets more and more challenging to decide on which one to get. It takes meticulous research and lots of patience to find the best one that fits your business’ needs the best. A good management system can help you in managing your gym more effectively and may even help you save costs in the long run.