GymMaster Blog for the ‘Marketing’ Category

Understanding and measuring member experience at your club.

Wednesday, October 2nd, 2019

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others.

A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. This article is going to help you understand the member experience and how to measure the …

Lead Management Tips – Prospecting for Success: Grow your membership numbers.

Monday, September 30th, 2019
Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms of prospects inquiries. Walk-Ins, Phone Calls and Web Enquiries (emails, forms, etc.) Walk-ins and call-ins present the simplest path to conversion as these individuals have taken the time to reach out to you directly and thus have a fairly high interest in your services. While many of these may convert at the time of their…

Encouraging word of mouth advertising to gain more gym members

Monday, August 26th, 2019

Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One area which is consistently the most reliable, cost-effective and most credible way for a new prospect to hear about your club is through word of mouth.

People trust what others tell them more they trust advertisements. People who are unaffiliated with your club giving recommendations of your gym and explaining their own experiences

How to get more gym members – boost your prospect conversion rate

Sunday, August 18th, 2019
A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member lifecycle which require the most attention – acquisition, and retention. In this article, we will focus on the acquisition phase of the lifecycle – specifically how to increase and optimize the process of converting leads into new members so you can get more out of your advertising dollars and ultimately get more gym members.

Here are a few

Four easy gym marketing ideas for maintaining engagement over holidays

Monday, August 12th, 2019

Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.

It goes without saying that many clubs see a lull in visitation as

Using Facebook with Gym Software: Installing the Facebook Pixel in your GymMaster Member Portal

Wednesday, May 22nd, 2019

Leads captured within the GymMaster member portal which have been generated from Facebook & Instagram can now be tracked and attributed to your efforts on social media with the new ability to install the Facebook pixel in GymMaster. You can determine which posts or ad campaigns are performing best for your gym and view user behaviour through the member portal from Facebook Analytics or Ads Manager, allowing you to adjust your club’s marketing efforts to be more efficient, effective and profitable.

Setting up the Facebook Pixel with GymMaster is easy and takes only a couple of minutes.

Here’s how you