GymMaster Blog for March, 2019

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6 Reasons your Fitness Club’s Website Needs a Members Portal

Thursday, March 28th, 2019

Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus.

The member portal is a powerful tool adding functionality to your fitness club’s website. These functionalities allow members to interact with your club online. And, they also make you and your member’s lives easier, by linking seamlessly with GymMaster. The member portal is a snippet of code which can be embeded into your existing website in minutes. This code creates the portal on a page within your site, providing your clients a …

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Fitness Club Online Marketing Channels for Increasing Website Traffic

Wednesday, March 27th, 2019

Finding the best combination to use for your fitness club online marketing campaigns is extremely important. Doing so can boost membership numbers and offer your club an attractive return on investment. There’s a plethora of digital marketing channels where fitness clubs can acquire easy traffic to their website through:

Social Media Channels

Social media is a common channel for fitness clubs to gain website traffic. Gyms can build a sizeable following on many platforms in a number of ways. The tried and true method is including a combination of regular posts, engaging with members and sharing interesting content. Two social …

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Fitness Club Digital Marketing Tips to Get More out of your Member Portal

Thursday, March 21st, 2019

So, you club is organized with GymMaster and your member’s portal is installed. That’s great! BUT, something’s not quite right..

  • Why am I not getting enough bookings for classes or personal trainers through the portal?
  • Why haven’t I had many prospect members register their interest in my club through my website?
  • How can I get more people to use my members portal and website?

Well look no further, we have all of the answers for you. The reasons for there being a lack of response to your new addition to the website are as follows:

  1. You need to increase traffic
…
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Top 5 Fitness Club Software Essentials – The 2019 Software Tool Kit

Thursday, March 14th, 2019

Gyms have been around over 3000 years, originating in ancient Greece. Back then they were used as a training facility for competition in the public games for young men. In today’s day and age, gyms are much more advanced, inclusive and require much more maintenance. Luckily, in 2019 there’s a host of clever software at your disposal, so the days of sitting at your desk running your facility are a thing of the past.

Here’s the essential software toolkit that all fitness clubs should be using to make the lives of staff and their members easier!

5. Todoist for Business

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Creating a New Fitness Club: Getting the First 100 Members

Sunday, March 10th, 2019

You can only open the doors to your club for the first time once. The lead up to that big day is key to your club hitting the ground running and it’s success.

Take measures to build awareness of your new fitness club with prospective members to gain engagement with them early on. There’s a number of ways you can build anticipation for your club. Here’s a few quick ideas to get you on the right track.

A Few Months Out

Within 90 days of opening your club you want to be getting your name out there! This is an …

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Creating a New Fitness Club: Setting up for Success

Thursday, March 7th, 2019

The road to becoming an owner of a successful new fitness club can seem daunting and a long struggle. But there are a number of ways which you can improve your chances to getting there.

Here’s a few tips to setting up your new fitness club for success.

Equipment & Tools

Choosing the right equipment is key to not only saving money in ongoing maintenance and repairs but also client satisfaction. If you’re claiming to be the best crossfit gym, you better ensure you’ve got high quality barbells and bumper plates. Similarly it’s important for member retention to have quality …

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