In recent years, the American Fitness Industry has seen a shift in demand for health clubs. You might be surprised to hear that the average size of American Gyms is actually getting smaller given the fact industry revenue figures have been increasing at near record rates.

How is this possible you ask? Well recent trends indicate that younger generations are more infatuated with experiences rather than actual goods themselves. For Gyms and health clubs this means that members aren’t just satisfied with barbells, dumbbells and cardio machines like they once were – American fitness consumers are looking more for the …

For many gyms when they first set up shop with their shiny new machines, dumbbells and bathrooms there is a lot of excitement among new members to get in and try the place out.

After a few years, this shine will fade due to the hard daily use of your facility. However, while a gym isn’t expected to look perfect at all times, one thing which should always stay fresh and interesting is the clubs’ culture.

A good club culture is crucial to the engagement of members and the success of your fitness club. Making sure members enjoy their time …

Highly gym-saturated locations lead to slowing growth and, in many cases, the weaker (not literally) clubs members end up being consumed by the more established facilities when they struggle to compete.

For example, recent reports show Australia’s Fitness Industry may reach the point of saturation in some key locations within the next five years. Gyms, health clubs, supplement companies – you name it, they’re are all going to be competing for a more limited spot in Australian consumer’s wallets. This will make business much more difficult for many clubs in these areas in the coming years.  

All is not lost …