https://www.gymmaster.com/authors/conor-lay/ Recent content in Conor Lay on GymMaster Gym Management Software Hugo -- gohugo.io en-US Thu, 11 Sep 2025 01:55:53 +0000 https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ Thu, 11 Sep 2025 01:55:53 +0000 https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ 12 Steps to Building a Killer Instagram Strategy for Your Gym in 2025 Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you have an active presence on the most important platforms. The most important social media app for gyms? With its unapologetic focus on visuals, it’s hard to go past Instagram.