GymMaster Blog for June, 2020

Gym Marketing Strategies – Differentiating your club from the competition.

Tuesday, June 16th, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there are only a limited number of customers to share amongst these businesses.

This makes differentiation important, as there needs to …

4 Ways Custom Printed Key Tags Can Help Your Brand.

Sunday, June 14th, 2020

For some businesses, custom printed key tags can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling yourself “they’re only small, people won’t even notice” or “I’ll get to it eventually, they’re just not a priority”, then it’s my job to get you on-side with this article.

Not only are custom branded key fobs an easy way to get your business in front of more potential member’s eyes, but they can pay for …

Return on Investment: Why your fitness club needs a 24/7 gym access control system

Monday, June 8th, 2020

When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent payments. There are also investments that can increase your wealth through another means – by reducing your outgoing expenses. This includes making purchases such as solar panels to generate power and cut your power bill, switching over to electric vehicles to reduce fuel costs, or adding insulation to your building to reduce heating expenses.

As you can see, …

The benefits of adopting a more modern, digital gym strategy

Monday, June 1st, 2020

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club.

Sell

Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. Online additions such as incorporating a gym member portal into your website allowing potential gym members to research and sign up to …