GymMaster Blog for April, 2020

The 3 step guide to setting up a gym website for online member sign ups.  

Thursday, April 16th, 2020

With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are now turning to setting up a gym website for getting their brand out there and in front of potential members.

Whether you are advertising on social media, google ads, online review platforms or your local online community noticeboard – the best practise is usually to provide a link to your website. While running ads to a website is a great …

GymMaster & Zoom: Bring Classes, Consultations & Trainer Appointments To Members At Home.

Wednesday, April 15th, 2020
If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to home-based operations–and is now GymMaster’s most recent integration. Set up this integration to live stream fitness classes and events to a group of members, or conduct face-to-face meetings for personal trainer appointments or client consultations. Creating a video meeting on Zoom is super easy, all you need to do is create an account and share a link for the meeting when…

Gym Marketing: The Importance of Cohesive Branding in a Gym Management System

Tuesday, April 14th, 2020

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in a lower number of members signing up for your gym.

Branding is more than just having a logo above your door and at the top of your website. Creating a strong and cohesive brand means taking into consideration all potential touchpoints which a member may have with your business, then ensuring that each of these

Encouraging personal trainer use among new members – Getting More Bookings

Friday, April 10th, 2020

Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get more personal training bookings. We would like to re-iterate that the information was gained through informal interviews conducted upon a small sample of new gym members–this list is by no means exhaustive and for the best results we recommend facilitating similar conversations with members at your own club. This could be done in person, over the phone or through sending …

Encouraging personal trainer use among new members – Issues to Overcome

Thursday, April 9th, 2020

New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher turnover rate in their first few months of subscribing to your gym, either because of the aforementioned risk of injury, the lack of results they see from being ineffective in their workout and also just their inability to get into a strong workout routine.

Recently, I had a discussion with a handful of new gym members who have …

Gym welcome packs, a quick guide to giving the best first impression.

Wednesday, April 8th, 2020

First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to assume there’s no more important time to make them feel like they are a valued member of your brand community or to introduce them to all of your facility’s amenities.

Encouraging them to use club features such as smoothie bars, personal trainers and fitness classes early on will break the ice and encourage them into …